Mobile World
Mobile World
Retail chainIn January 2018, Mekong Enterprise Fund II completed the sale of all of its shares in Mobile World after a 10.5 year holding period.
Mobile World has established itself as Vietnam’s market leader in mobile device retail through its Thegioididong.com store network, and consumer electronics and household appliance retail under the Dienmayxanh store network. The company is rapidly expanding its 3rd retail concept, the mini-supermarket chain Bachhoaxanh, in Ho Chi Minh City.
The Fund originally invested in Mobile World in May 2007 when the company operated 7 stores. By the time the Fund completed its exit in January 2018, the company was operating more than 2,000 store locations. This tremendous growth led to a 57x return multiple for the Fund over the lifetime of the investment.”
Mobile World is the subject of a 3-part case study written by the National University of Singapore (NUS) and published in the Ivey Publishing case study catalog in May 2018. The 3 cases are available at Ivey Publishing’s website at the following links:
- Mekong Capital and Mobile World (A): Growing a US$100 Million Company In Vietnam
- Mekong Capital and Mobile World (B): Bob Willett
- Mekong Capital and Mobile World (C): Venturing into New Countries and Segments
