Pharmacity
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Pharmacity

The first "convenient pharmacy" concept in Vietnam

Pharmacity is one of the leading pharmacy retail chains in Vietnam, founded in 2011.

As of July 2024, Pharmacity has more than 900 stores nationwide and ranks among the top 3 players in the market in terms of retail footprint.

In the first few years, there was no existing example in Vietnam of how to start up a modern pharmacy chain. Pharmacity was the pioneer in an exotic landscape dominated by traditional and informal shops.

Chuỗi nhà thuốc Pharmacity Vietnam

The challenges began

Moreover, at the initial stage of growth, Pharmacity was not large enough to leverage economies of scale. For instance, their relatively small order quantities could not qualify them to buy direct from manufacturers and thus, delivering the best bargains for their customers.

It was not easy for a start-up to quickly expand and gain market share while simultaneously ensuring its bottom line. The pressures grew day by day: rental costs, inventory, staff training, salary, to name a few.

Unlocking transformations

During this time, Pharmacity also discovered the impact of having an outside expert with a track record of success in the sector. They realized that they could quickly experience, learn, and apply expertise from seasoned leaders, which would otherwise take the company much longer to discover through its own trial and error.

CEO Deepanshu Madan stated that Pharmacity had once lost its way but is now returning with a new business model, focusing on the principle of “committing to have sufficient prescription drugs, with genuine quality”.

To generate fruitful results

A decade after its establishment, Pharmacity has achieved its original goal of creating a convenient pharmacy concept. The company consistently operates under its motto “Medicine first”. This concept helps customers save time and effort by selecting and purchasing their desired products without geographic limitations. Shopping in the stores, you will experience supportive pharmacists who have outstanding product knowledge and consultation skills.

Pharmacity is now one of the biggest state-of-the-art pharmacy chains, operating more than 930 stores nationwide (as of July 2024).

 

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